The Hold The Line Program
We give up to 25% of our commission back to the people who never stop serving.
Military and veterans. Gold Star families. Law enforcement and firefighters. Nurses, doctors, and EMS. Teachers. If you or your family has shown up for Bismarck, Mandan, Lincoln, and the small towns and rural communities around them, we want to show up for you when you buy or sell your next home.
Why We Started This
Long before it had a name, this was just how we did business.
Kendall and Jordan started giving part of our commission back to the people who serve this community all the way back in 2016 — years before CORE Real Estate Advisors existed. We called it Heroes Home Advantage back then; today it’s Hold The Line. The name’s changed, but the idea never did — it wasn’t a marketing idea, just what made sense to two guys who wore a badge ourselves and watched our friends in uniform buy and sell homes on a public servant’s paycheck.
Since 2010, Jordan has been with the Bismarck Police Department — a patrol supervisor since 2015, leading the officers who answer calls in this city every single day. Kendall spent years on that same department, including time commanding the Bomb Squad, and he still serves today as a Sergeant Major in the North Dakota Army National Guard. We’ve lived the schedule, the sacrifice, and the toll this work takes on a family. So when Crystal joined us to build CORE, she agreed — taking care of our fellow heroes wasn’t optional. It went straight into the foundation.
Hold The Line has since grown into our own non-profit, and CORE is proud to be the exclusive brokerage offering it across Bismarck, Mandan, Lincoln, and every small town and rural community throughout Burleigh, Morton, and the surrounding counties. Every closing is a chance to hand real money back to someone who has spent their career giving to everyone else first. Since 2016, that's added up to $525,000+ handed directly to the veterans, officers, nurses, and teachers of Bismarck-Mandan — with qualifying clients averaging over $2,500 back on a single transaction.
Who Qualifies
If you serve Bismarck, Mandan, Lincoln, or the towns around them, this program is for you.
Hold The Line is open to anyone currently working, or who has ever worked, in these fields — active duty or retired, full-time or volunteer. Not sure if you qualify? Reach out and ask. If you’re not sure, we’ll find a way to say yes.
Military & Veterans
Active duty, reserve, National Guard, and veterans of every branch — past or present.
Gold Star Families
Immediate family of a service member who died in the line of duty. Their sacrifice is one we never forget.
Law Enforcement
Sworn law enforcement at every level — past or present.
Firefighters & EMS
Career and volunteer firefighters, paramedics, and emergency medical technicians.
Medical Professionals
Nurses, doctors, and other frontline healthcare workers caring for our community.
Teachers
Pre-K through 12th grade educators, public or private, in Bismarck-Mandan schools.
Not Sure?
If your work is about serving others and you’re not seeing it listed here, ask us anyway.
How It Works
No cost to you. No catch. Just real money back at closing.
Let’s connect
Tell us your name, your role, and whether you’re buying, selling, or both. That’s it — there’s no application to fill out.
We handle it like any listing or search
You get the same full-service experience every CORE client gets — pricing strategy, marketing, negotiation, and constant communication, start to finish.
You get up to 25% back at closing
Put it toward closing costs, a rate buy-down, moving expenses, or straight into savings. It’s your money — you decide.
“We built Hold The Line because the people who protect, heal, and teach this community shouldn’t have to spend a career giving before they ever get something back. This is our way of saying thank you — and meaning it.”Jordan West, Broker Associate | Owner | Realtor®, CORE Real Estate Advisors — Bismarck Police Department Since 2010, Patrol Supervisor Since 2015
Who’s Behind It
A brokerage built by people who’ve worn the uniform too.
Hold The Line isn’t a program we bolted onto a real estate business. It’s led by agents who understand this life firsthand, alongside teammates who simply love and respect the people who live it.
Kendall Vetter
Sergeant Major, North Dakota Army National Guard. Former Bismarck Police Officer and former Commander of the Bismarck PD Bomb Squad. Co-founded Hold The Line with Jordan in 2016.
Jordan West
With the Bismarck Police Department since 2010 and a Patrol Supervisor since 2015, leading officers on patrol. Co-founded Hold The Line with Kendall in 2016.
Alex Weiand
Active officer with the Bismarck Police Department and an Officer and Aviator in the North Dakota Army National Guard, bringing that same sense of service to every client he represents.
Anthony Versfelt
Active officer with the Bismarck Police Department, on the team that knows exactly what Hold The Line clients have given.
Casey Kapp
Supervisor with the Burleigh County Sheriff’s Office, serving Bismarck-Mandan both on and off the clock.
Rob Roehrich
Command Sergeant Major in the North Dakota Army National Guard, standing alongside a brokerage built to take care of fellow service members.
Shanda Morgan
Not in uniform herself, but every bit as committed to making sure Hold The Line clients feel taken care of at every step.
Crystal Neumann
Leads CORE’s brokerage operations with the same standard of care Hold The Line promises every client.
Common Questions
What people ask us about Hold The Line
Who qualifies for the Hold The Line program?
Active duty and veteran military members, Gold Star families, law enforcement, firefighters and EMS, nurses and doctors, and teachers. If you serve the Bismarck-Mandan area in a role that isn’t listed here, reach out anyway — we’ll talk it through.
How much money can I actually get back?
Up to 25% of CORE’s commission on your transaction, paid back to you at closing. On average, qualifying clients receive more than $2,500 back per transaction — and altogether, we’ve given back $525,000+ to Bismarck-Mandan heroes since 2016. Your exact number depends on your sale price and situation; your Hold The Line agent will walk you through it before you ever sign anything.
Does Hold The Line cost me anything extra, or change my service?
No. You get the same full CORE experience — pricing strategy, marketing, negotiation, and constant communication — that every client gets. Hold The Line simply means part of our commission comes back to you instead of staying with us.
Does this work for buying and selling?
Both. Whether you’re listing your current home or searching for your next one in Bismarck, Mandan, or the surrounding area, Hold The Line applies either way.
Is Hold The Line only for Bismarck and Mandan?
Not at all. Hold The Line covers Burleigh, Morton, and the surrounding counties — that includes Lincoln and every small town and rural community in between, not just Bismarck and Mandan. CORE is the exclusive Hold The Line brokerage across that entire area. If you serve this region, this program is built for you.
Ready When You Are
Let’s find out what Hold The Line means for you.
No pressure, no obligation — just a conversation about your situation, your timeline, and what you’d get back. Reach out and one of us will personally follow up.
Connect With A Hold The Line AgentHold The Line is offered exclusively through CORE Real Estate Advisors across Burleigh, Morton, and the surrounding counties, ND — including Bismarck, Mandan, Lincoln, and the small towns and rural areas throughout the region. Rebate amount is based on final commission and transaction details and will be confirmed in writing before closing. Ask your agent for full program details.
